Find me

⚡ Senior Manager – Category & Growth

Mehul Bhaliya.

I help D2C brands scale through category strategy & performance marketing.

📅 Book a Call

6×

Category Growth

8.5×

Peak ROAS

₹3.5Cr+

Ad Spend

₹31Cr+

Revenue

📦 Category Management

🎯 Performance Marketing

🔍 Google Ads

📱 Meta Ads

🧪 A/B Testing & CRO

📊 GA4 + GTM Analytics

🔄 Funnel Optimisation

💰 Pricing Strategy

🤝 Zoho CRM

📈 Looker Studio

📋 P&L Ownership

📦 Category Management

🎯 Performance Marketing

🔍 Google Ads

📱 Meta Ads

🧪 A/B Testing & CRO

📊 GA4 + GTM Analytics

🔄 Funnel Optimisation

💰 Pricing Strategy

🤝 Zoho CRM

📈 Looker Studio

📋 P&L Ownership

About Me

Builder. Strategist.

I’m Mehul from Surat, Gujarat — results-driven professional with an MBA from IIT Jodhpur. I specialise in Category Product Management, Growth Marketing, and Analytics.

With 2+ years managing full P&L for a US D2C furniture brand, I’ve scaled categories 6×, driven 8.5× ROAS on ₹30L+/month, and built GA4+GTM analytics from scratch.

6×

Category Growth

8.5×

Peak ROAS

₹3.5Cr+

Ad Spend

₹31Cr+

Revenue

2+

Years full P&L ownership

300+

SKUs managed

+28.7%

Add-to-Cart lift (A/B)

₹3.5Cr+

Monthly GMV

What I Do

Services that compound.

📦

Category & P&L Management

Assortment planning, pricing strategy, full category ownership from 0→1 launches to 6× scale.

🎯

Performance Marketing

Google Ads (Search, Shopping, PMax), Meta Ads, ROAS optimisation and full-funnel campaign architecture.

📊

Analytics & Tracking

GA4, GTM, Looker Studio, server-side tagging and 14+ custom dashboards. Data that decides.

🔁

CRO & Growth Systems

A/B testing, funnel optimisation, Zoho CRM automation turning traffic into revenue, reliably.

Featured Work

Real numbers. Real impact.

🛋️

Category Growth

Kitchen & Bar — 6× in 14 Months

Owned P&L end-to-end. 8.5× ROAS, 50+ keywords Top-5 SERPs.

6×

₹22L → ₹1.94Cr/month

📈

Performance Marketing

Google Ads ROAS Overhaul

Intent-tier rebuild, Target ROAS bidding, continuous A/B tests.

8.5×

ROAS on ₹30L/month

🏨

Freelance

Aarav Hotel — ROAS 1.5× to 3×

Google Search & Call ads, audience refinement, Looker dashboards.

2×

ROAS improvement

Client Stories

Proud stories.

R

"

Working with Mehul on product strategy and marketing has been a transformative experience. His ability to blend creativity with strategy is unmatched.

R

Raj Kumar

COO, Sierra Living Concepts

P

"

Amazing work Mehul, your digital marketing skills were great. Thank you for working with us.

P

Pavan Kumar

Founder, Aarav Hotel

S

"

It was great working with Mehul. He was very sincere and result-oriented throughout the entire engagement.

S

Sandeep Singh

CEO, Zentrance

Contact

Let’s discuss. Together.

Send a message

I’ll get back within 24 hours.

✨

Message sent!

I’ll reply within 24 hours. — Mehul

About Me

Builder. Strategist.

A growth-focused Manager blending data, strategy, and execution.

I'm Mehul from Surat, Gujarat. With an MBA in Marketing & Strategy from IIT Jodhpur, I've spent 2+ years building a US D2C furniture brand's entire e-commerce engine — category strategy to ad infrastructure to analytics.

I took Kitchen & Bar from ₹22L to ₹1.94Cr/month (6× in 14 months) by combining assortment planning, high-ROAS campaigns, and a GA4+GTM analytics stack I built from scratch. I manage a team of 5 and own the full P&L.

Prior to Sierra, I consulted for Aarav Hotel (2× ROAS in 2 months) and Zetrance (478–523 leads/month at ₹277–₹293 CPL). I don’t just run campaigns — I build systems that keep working.

2022–2024

MBA, Marketing & Strategy

🏛️ IIT Jodhpur

2016–2020

B.Tech, Chemical Engineering

🏛️ GEC Bharuch

Aug 2025–Present

Senior Manager – Category & Growth

Sierra Living Concepts

Leading 5 Category Managers across 300+ SKUs
GA4+GTM, 14 Looker Studio dashboards
Zoho CRM: lead-to-close 58.5% → 71.6%

May 2024–Jul 2025

Category Manager → Growth Manager

Sierra Living Concepts

Kitchen & Bar: ₹22L → ₹1.94Cr/month (6×)
8.5× ROAS, R-Factor 38% → 99.18%
Bath Vanity 0→1: ₹17L+/month in 6 months

Jul 2024–May 2025

Freelance Growth Consultant

Self-Employed

Aarav Hotel: ROAS 1.5× → 3× in 2 months
Zetrance: 478–523 leads/month at ₹277–293 CPL

Organizational

P&L OwnershipAssortment PlanningCategory Launch (0→1)Pricing OptimisationVendor NegotiationTeam Leadership

Technical

Google AdsMeta AdsGA4GTMLooker StudioSEMrushZoho CRMShopifyFigmaWordPressA/B TestingPython (Basics)Power BIExcel (Advanced)

Google Analytics 4: Individual Qualification
Google
2026
Google Ads & Advanced Tracking
Umar Tazkeer
Project Management
Google
Google Data Analytics
Coursera

Gold Medalist — Drama, IIT Jodhpur
Best Intern Award — Surat Jugaad
Appreciation Letter — Zetrance founders
Merit Scholarship — GEC Bharuch

What I Offer

From strategy to execution.

📦

Category & P&L Management

Full lifecycle ownership — assortment curation, vendor negotiation, pricing strategy, launch GTM, monthly P&L reporting. Delivered 6× revenue growth in 14 months.

₹22L → ₹1.94Cr/month · 40%+ gross margin · 300+ SKUs

🎯

Performance Marketing

Full-funnel campaign management across Google Ads (Search, Shopping, PMax) and Meta Ads. I build the measurement system that tells you exactly what’s working.

8.5× ROAS on ₹30L/month · 650%+ conversion lift · R-Factor 38% → 99.18%

📊

Analytics & Tracking (GA4 + GTM)

Server-side analytics infrastructure — 20+ custom events, 14 Looker Studio dashboards, UTM standards — so your team never makes decisions on broken data.

Built for $150K+/month D2C operation · +270% organic traffic

🔁

CRO & Growth Systems

A/B testing programs, CRM automation (Zoho) with lead scoring and lifecycle workflows. Product configuration tools that lift add-to-cart without changing the product.

ATC 2.82% → 3.63% (+28.71%) · +₹1.67Cr/month · Lead-to-close 58.5% → 71.6%

Google AdsMeta AdsGoogle Analytics 4Google Tag ManagerLooker StudioSEMrushZoho CRMShopifyFigmaWordPressCanvaPower BIPython (Basics)Excel (Advanced)n8nVWOMiroNotion

My Work

Real problems. Real outcomes.

🛋️Category Growth

Kitchen & Bar — 6× in 14 Months

Owned end-to-end P&L for 300+ SKUs. Scaled revenue 6× using pricing strategy, 8.5× ROAS campaigns, SEO, and CRO experiments. 40%+ gross margin.

6× Revenue₹22L → ₹1.94Cr/month40%+ Margins14 months

🚽Category Launch

Bath Vanity — 0 to ₹17L+/month

Built from scratch: market research, 15-SKU assortment, SEO pages, Google Shopping, Meta ads, GA4 tracking from Day 1.

₹17L+/month$3,500+ launch15 SKUs6 months

📈Performance Marketing

Google Ads ROAS Overhaul — 8.5×

Rebuilt full account by intent tier. Target ROAS bidding per margin segment. A/B tested ad copy, landing pages, bid strategies.

8.5× ROAS38%→99.18% R-FactorCTR 0.6%→1.28%+650% conversions

📊Analytics

GA4 + GTM — Analytics from Scratch

Server-side tagging, 20+ custom events, 14 Looker Studio dashboards, UTM standards, GA4 audience exports for RLSA.

20+ events14 dashboards+270% organicServer-side

🔁CRM & Automation

Zoho CRM — 58.5% → 71.6% Close

Automated WhatsApp + email sequences, 2-hour follow-up SLA, structured 20+ PDP A/B testing program.

58.5%→71.6% close+₹1.3Cr quarterlyATC +28.71%

⚙️CRO

Product Config & A/B — +₹28L/month

Configuration across 38 SKUs, 5 dynamic pricing calculators, 20+ A/B tests. ATC: 2.82% → 3.63%.

+18.17% ATC₹28L+/month5 calculators

🏨Freelance

Aarav Hotel — ROAS 1.5× to 3×

Google Search & Call ads, audience refinement, LTV/CAC dashboards in Looker Studio. 2 months on ₹45K/month.

3× ROAS₹45K/month2 months

🏭Freelance

Zetrance — 478–523 Leads/Month

Google Search, PMax, Meta lead campaigns across Rajasthan. Media plan, messaging matrix, measurement framework.

478–523 leads/month₹277–₹293 CPL

Let’s Connect

Let’s discuss. Together.

Send a message

I’ll get back within 24 hours.

✨

Message sent!

I’ll reply within 24 hours. — Mehul

Reach out directly

Open to full-time roles and consulting mandates in D2C e-commerce, category management, and performance marketing.

📞

+91 8530032325

Mon–Sat, 10am–7pm IST

✉

mehulbhaliya111@gmail.com

Reply within 24 hours

📍

Surat, Gujarat, India

Open to remote + relocation

↓ Download CV

Mehul Bhaliya.

Builder. Strategist.

Services that compound.

Real numbers. Real impact.

Proud stories.

Let’s discuss. Together.

Builder. Strategist.

Open to Opportunities

From strategy to execution.

Real problems. Real outcomes.

Let’s discuss. Together.